At the National Institute of Antiquities in Kansas City, Missouri, two security guards are playing gin when they hear a noise but before they can check it out two columns of demon smoke come under the door and force their way down their throats
The superslim format of the cigarette reflects a modern, minimalist approach while maintaining the brands dedication to traditional craftsmanship
But enforcing smoking policiesespecially in private roomscan be sensitive
This method could even be done in conjunction with a spray-on odor-masking product
Then, as the verbal and visual identity began to take shape, the client changed their mind about keeping their logo as-is: It was clear as soon as I saw the work you created that it was going to be compromised by the existing logo. Previous branding The black and red in their existing identity, coupled with a bold X for the logo, felt alarming, harsh and not at all aligned with how they want to be perceived as an organization