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The impetus of the proposal is to promote smoking cessation, and increasing cigarette taxes has a proven track record of impacting demand

The tobacco industry has also sponsored gay pride events, including several events at the 2000 San Francisco pride parade

Merit, as a free-standing brand, had difficulties in being perceived as flavourful, whereas in contrast, product line extensions like Marlboro Lights had the advantage of being perceived as more flavourful due to the taste reputation of the parent brand