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Tobacco companies are increasingly relying on their packaging to build brand loyalty and grab consumers

1 2 3 Los Angeles Times

5)Combination and matching design of jug and cigarette case

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In a seven-country longitudinal survey, 22 there was no significant change between Wave 1 (transition period) to Wave 2 (post-standardized packaging) in the percentage of participants in England who reported that their own brand was no different in harmfulness compared to other brands (78.1% W1, 78.6% W2) or that their own brand was no smoother or harsher compared to other brands (30.4% W1, 32.6% W2)