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Heavy users might finish it in a week

Elevate your moments with every puff

Sometimes only at the end of a meal, sometimes at a social event, sometimes only when it feels right. Many people are convinced this does not really count as smoking, certainly not the kind that should raise concern

This figure, however, varies in markets where the number of cigarettes in the pack is 25 or 30 rather than the normal 20

A possible effect of this targeted advertising is the development of a e-cigarette users aesthetic. Similar to the classic view of a classy, dignified user of cigarettes in 1950s ads, vape users might be seen as trendy or popular