Defendants contrary argument assumed that a reasonable consumer is so secure in her knowledge that menthol is an additive that an express representation to the contrary, on a heavily regulated product, does not mislead her. But the evidence indicated that [m]enthols properties are not commonly known, even among cigarette users. Before this case, the judge didnt know much about menthol, including whether it was a natural substance or additive
doi: 10.18332/tid/110677 [DOI] [PMC free article] [PubMed] [Google Scholar] 10.Drovandi A, Teague PA, Glass B, Malau-Aduli B
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China's largest prospective cohort study (17) ( n = 512,891) also demonstrated an increased risk of AP among current male smokers (HR 1.45