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Or perhaps Coca-Cola simply saw the recent viral meme calling Diet Coke a "fridge cigarette" and decided to run with it

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And when compared to several other industries such as alcohol, guns and banks e-cigarette and tobacco companies rank last in popularity

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As marketing has shifted toward digital media and social platforms, newer nicotine-delivery products such as e-cigarettes and nicotine pouches, have increasingly been promoted in ways that fall outside the scope of traditional broadcast or outdoor advertising regulations