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Brand Finance defines brand value as being the net economic benefit that the owner of the brand would achieve if they licensed the brand in the open market

84% of surveyed smokers smoke a brand that is menthol

These cigarettes, containing 95% less nicotine, have been tested in Illinois and Colorado and are set to launch in California, Florida, and Texas

It is important to be aware of the amount of nicotine in the e-liquid used and to use vapes responsibly to avoid developing a dependence on nicotine.

This means that people who use a full tin (commonly consisting of 15 pouches) of 6 mg-labeled ONPs could be exposed to more nicotine in a single day than what is present in a full pack of cigarettes (Figure 3)