Cohort (i.e., generational) effects reflect the impact of macro-level contextual (e.g., environmental, social, cultural) pressures across the life course on a group of individuals born within a specified period (i.e., birth cohort) 5
This information can help interpret the results accurately
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Int J Community Med Public Health 4(10):37213726
Here are the key numbers for smoking cessation rates: 6% quit in the control group with standard treatment, no money 16% quit in the pure $800 reward group 10% quit in the commitment contract group risking $150 + $650 reward (52% quit in the subset of the commitment contract group (14% of them) who actually participated) In other words, pure rewards yield the most smoking cessation, mostly because so many more people are willing to be incentivized that way
