nicotine content comparison cigarettes vs heated tobacco products iqos glo Are a new health risk? IQOS HEETS vs Cigarettes Comparison

However, once you activate the capsule, the experience transforms into an intense, sub-zero sensation that mimics the refreshing snap of a spearmint lozenge

Once major brands settled on 20 as their standard, competitors followed to stay comparable on shelf and the number became an informal industry benchmark that regulators and manufacturers alike built later standards around

The reduced-risk framing only makes sense relative to cigarettes it doesn't make heated tobacco a casual choice

PMID: 34083039

The study titled Tobacco industry accountability for marine pollution: country and global estimates was published in the journal Tobacco Control