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Available from DOI 10.7759/cureus.38202

Germain D, Wakefield MA, Durkin SJ: Adolescents perceptions of cigarette brand image: does plain packaging make a difference

Displaying a different design and aesthetic (but equally chic) is this exquisite diamond and ruby ring from the 1930s

Therefore, these findings suggest that switching from smoking to vaping can potentially provide various health benefits for individuals previously addicted to traditional cigarettes

David Adelman of Morgan Stanley said: 'If plain packaging were adopted in the UK, some other nations would most likely mandate [it] as well.' Adam Spielman, a tobacco analyst at Citigroup, told the publication: 'Plain packaging would level the playing field, making premium brands less attractive to smokers, and would lead to a rapid worsening of the downtrading [falling sales] trend which has been going on for years in the UK, far and away the most expensive country in Europe for smokers.' Tobacco companies fear that introducing the plain packaging would prompt many smokers to abandon the premium brands such as Marlboro and Benson and Hedges, and instead switch to much cheaper makes costing 3.50 to 4