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Some of the blame may be laid to rumors that Kools filters were made with fiberglass, intended to harm the lungs of the African-American smokers to whom the brand was marketed or that the K in Kool stood for Ku Klux Klan, and that somehow that nefarious organization had cooked up the brand in order to addict and kill Black Americans

(One Newport ad in particular reminded me of the Black Panthers.) According to industry surveys cited in Gardiners research, people who smoked Kool cigarettes were perceived by their Black peers as brave, daring, tough, and ambitious

A tall grower that reaches a height of 5-6'

But anti-smoking measures were not confined to universities and research labs