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We want to look and sound like a confident leader." At Burnett's recommendation, the ads carried the line New from Philip Morris, signaling a break from what came before while borrowing credibility from the company behind it

A new WalletHub study reveals that the average smoker can lose tens of thousands of dollars a year when factoring in everything from cigarette costs to health care bills and lost income

A blank canvas for a silversmith

Consumers seeking smoke-free nicotine options are increasingly adopting e-cigarettes across developed and emerging markets

Another fascinating aspect of the movie is its narration