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Start the free quiz What are the most effective ways to quit smoking cigarettes

Vapour Style MTL (Mouth-to-Lung): Closer to cigarette feel DTL (Direct-to-Lung): Bigger clouds and stronger hits Ease of Use Simpler kits are better if you want less maintenance and more vaping

Youth interested primarily in flavors and taste are more likely to recognize flavor-related cigarette attributes (Aitken et al., 1987

These messages could also mislead millions of susceptible nonsmokers, including adolescents

On the contrary, new research suggests that smokers who switch to e-cigarettes may be less likely to quit than those who dont