By 1964 the agency had commissioned and released a comprehensive report highlighting a 70 percent increase in the mortality rate of smokers over non-smokers. As public concern mounted, the tobacco companies scrambled for solutions, one of which was cigarette filters
The absence of taxes enhances affordability
This was driven by the continued growth of IQOS, which has now surpassed Marlboro in net revenues, solidifying its position as the leading premium nicotine brand less than 10 years after its launch
Since their introduction and widespread use in the 1950s, filters have primarily been a marketing response from manufacturers designed to reassure smokers and attract new smokers, particularly women and young people
Natalee Bohrer, a senior from Powell County High School, said she hopes taxing vaping products may help discourage teens from using them