While tech giants like Apple (with intangible assets of $2.7 trillion) and Microsoft ($2.3 trillion) continued to lead the pack in the 2023 analysis, last years most intangible sector in relative terms, with 91 percent of total enterprise value, was tobacco and e-cigarettes, as companies invested heavily in proprietary technology and patented intellectual property around vaping devices to drive growth, according to Brand Finance
Engler last week announced the closing of Michigans only cigarette factory
But more than one in seven of the adult population still smokes and even stricter regulation is needed if the UK Government ambition to be smokefree by 2030 is to be achieved
Even light smokers face increased danger, which is why switching to lower-risk nicotine delivery methods, such as vape pods or best vape kits designed for beginners, is growing in popularity
It offers better sustained lung function and reduced risk of respiratory disorders like Chronic Obstructive Pulmonary Disease (COPD)